Norman Pattiz, the Executive Chairman of PodcastOne, has been in the PodCast company since June 2016. He has served as the CEO. Norman is the owner of Westwood One Incorporation that was founded in 1974 and acted as the CEO there too. He was the president of Broadcast Education Association and is lately a board member in several other organizations in the industrial sector.
Norman released the results of 5 main national consumer brands having five products and services in their categories. The study that was done came to a conclusion that podcast advertising made a great impact on influencing buyers and getting more customers.
It made a big difference in marketing and promoting products mostly brand recall and involves urge of purchasing of particular messaging.
With an accurate analysis of results, some lessons were learned from it, more than 60 percent of the podcast listeners knew of a particular grocery brand, and that was an increase from 7 percent. The unaided product awareness rose.
A third of respondents have a positive opinion on automobile aftermath product that increased from 18 percent. 22 percent had an opinion that they could use a lawn and garden product an improvement on awareness in a particular campaign for automobile aftermath product. Casual dining rose by 76%. Learn more about Norman Pattiz: https://podcastone.com/About-Us
Edison Research did the research in 2016 for PodcastOne 3. They had an objective of looking into how effective podcast advertising was. Brands were well known, but new arrival products had not been disclosed. The new brands wanted to be established by penetrating the market and become publicized.
The results of a survey of using the Podcast method was weak, but after using the PodCast method of advertising for 4 to 6 weeks, the results rose. The audience had a positive reception of the brand messages and increased the consideration of the customers to buy the products from the brands.
Norman Pattiz wanted to see how podcast advertisement affected the marketing of brands. When the adverts were run and researched, the results showed that there were significant impacts on the measures. It is now certain that there was an increase in demand for products and brands after the podcast were used. This provides a new way and means of advertising.