How Alexandre Gama Built Up Neogama Into A Top Ad Agency

Alexandre Gama is a Brazilian publicist and entrepreneur who founded the marketing agency called Neogama. This firm was created by Mr. Gama in 1999 and is now considered one of the top 20 most influential and powerful advertising firms in all of Brazil. Alexandre led Neogama to a Cannes Festival Lion award for marketing in the first year of Neogama’s existence. This is a record that remains to this day in the world of Brazilian advertising. Neogama was also the fastest growing ad agency for its first three years in Brazil.

In 2002 Alexandre Gama agreed to merge his startup agency with more established global marketing firm based in the UK called BBH. The resulting merging company was called Neogama/BBH and Alexandre became a majority share holder in the new company. After the merger with BBH, Mr. Gama continued to guide the ad agency to bigger heights. The firm he operated, won 2 golden Cannes Festival lion awards in one year, setting another Brazilian record. Neogama/BBH also won an agency of the year award from a highly acclaimed Brazilian newspaper. Recently, Alexandre Gama has gotten back the rights to Neogama and has focused on developing the firm in the Brazilian market instead of a more global approach as before.

Click here view Alexandre Gama’s Wikipedia page.