Sweetgreen is a salad chain that has hit the food market by storm. Nathaniel Ru, Jonathan Neman, and Nicolas Jammet established the restaurant from scratch.
They did so because of their firm belief in providing the community with food that conforms to the values, budget, and tastes of the people within the community. The principle has led the trio to sell healthy food that is sourced locally.
Recently, the Fortune, in an article published on its website, acknowledged that “If legacy restaurant companies started from scratch, most would want to look like Sweetgreen.” The statement is true, especially considering that there is a lot that traditional chains could learn from Sweetgreen. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Besides the quality of the food offered at the restaurant, the co-CEOs have majored on technology. With the world’s economy going digital, this move has sure come in handy. 30 percent of Sweetgreen’s transactions are made through the company’s website or mobile application.
Another strategy that has led to the success of the restaurant chain is the co-CEOs’ belief in staying close to its clients. The company closes all its corporate offices five times a year so that all the staff members can work in the restaurants. Learn more about Michael Lacey: https://www.bizjournals.com/losangeles/potmsearch/detail/submission/6435405/Nathaniel_Ru
During this period, everyone has the chance of interacting with clients and tapping their views. Another strategic move is operating without a headquarters. The trio believes that this move will enable the company to grow nationally and not just in a particular location.
When the fortune interviewed Nathaniel Ru, he said that the advice he would give to a 20-year old is to read more books. When asked what the toughest thing about managing was, he admitted that one cannot do everything by himself.
Building a team increases efficiency within the company. The CEO that Nathaniel admires the most is Kevin Plank of Under Armour. Besides Sweetgreen, Ru said that his other favorite restaurant was Little Serow by Johnny Monis.
Ru was raised in Pasadena, California by his entrepreneurial parents, Andre and Rita Jammet. He attended the McDonogh School of Business and received an award of B.S. in finance from Georgetown University. The McDonogh School established Georgetown Entrepreneurship Initiative in 2009.
In the fall of 2015, Ru attended the Georgetown Entrepreneurship day where he discussed Sweetgreen. Therefore, it is clear that Nathaniel and the other Sweetgreen’s cofounders had a superb introduction to entrepreneurship even before the initiative was formally established.