The Story behind the Success of Swetgreen Restaurant Chain

Sweetgreen is a salad chain that has hit the food market by storm. Nathaniel Ru, Jonathan Neman, and Nicolas Jammet established the restaurant from scratch.

They did so because of their firm belief in providing the community with food that conforms to the values, budget, and tastes of the people within the community. The principle has led the trio to sell healthy food that is sourced locally.

Recently, the Fortune, in an article published on its website, acknowledged that “If legacy restaurant companies started from scratch, most would want to look like Sweetgreen.” The statement is true, especially considering that there is a lot that traditional chains could learn from Sweetgreen. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

Besides the quality of the food offered at the restaurant, the co-CEOs have majored on technology. With the world’s economy going digital, this move has sure come in handy. 30 percent of Sweetgreen’s transactions are made through the company’s website or mobile application.

Another strategy that has led to the success of the restaurant chain is the co-CEOs’ belief in staying close to its clients. The company closes all its corporate offices five times a year so that all the staff members can work in the restaurants. Learn more about Michael Lacey:

During this period, everyone has the chance of interacting with clients and tapping their views. Another strategic move is operating without a headquarters. The trio believes that this move will enable the company to grow nationally and not just in a particular location.

When the fortune interviewed Nathaniel Ru, he said that the advice he would give to a 20-year old is to read more books. When asked what the toughest thing about managing was, he admitted that one cannot do everything by himself.

Building a team increases efficiency within the company. The CEO that Nathaniel admires the most is Kevin Plank of Under Armour. Besides Sweetgreen, Ru said that his other favorite restaurant was Little Serow by Johnny Monis.

Nathaniel’s background

Ru was raised in Pasadena, California by his entrepreneurial parents, Andre and Rita Jammet. He attended the McDonogh School of Business and received an award of B.S. in finance from Georgetown University. The McDonogh School established Georgetown Entrepreneurship Initiative in 2009.

In the fall of 2015, Ru attended the Georgetown Entrepreneurship day where he discussed Sweetgreen. Therefore, it is clear that Nathaniel and the other Sweetgreen’s cofounders had a superb introduction to entrepreneurship even before the initiative was formally established.

Norman Pattiz Passion for Broadcasting

Norman Pattiz, PodcastOne CEO and Tom Webster, the Vice President of Edison Research Strategy recently declared the final results of following general results of advertising tests. The tests were done with five leading national customer brands across five different products and service classes.


These first researches of pre and post promotion brand boost for podcast promoters happened during the last six months of 2016. The results showed the significant positive influence of podcast brand recall advertising, recall of precise messaging and intention to buy. The key conclusions of the research were as follows:


Over 60% of Podcast listeners mentioned a specific grocery during post-campaign and 7% only of listeners during the pre-study. Also, independent product awareness from pre-study to post research increased by 47% for a financial service product, automobile products rose by 37% and 24% for the grass and garden product.


Moreover, during post-research over 33% respondents had a favorable view of a car aftermarket merchandise which rose up from only 18%% in the pre-research. In the post-research, 22% of listeners were almost convinced about considering a garden and lawn product upward from 16% in the pre-research. Also, the response of a particular automotive product rose by 60% from before and after the research and by 76% for a casual restaurant.


Edison Research did three specific types of research for PodcastOne in 2016 to follow up the effectiveness of podcast marketing promotion for five national brands. Some of the brands were already established while others increased their awareness during the campaigns. Online audience surveys happened before the advertising campaigns were launched.


They were repeated after each brand was given 4-6 weeks of promotion on selected podcasts using the same advertising methodology throughout. The campaigns showed that podcast respondents were receptive to the brand messages and illustrated that they would consider purchasing those brands. Learn more:


Norman Pattiz is the Executive Chairman and Founder of PodcastOne, an advertiser-supported podcast company highlighting more than 300 hours of original programs weekly across 200 of great trendy podcasts. Norman is also the founder of Westwood One, a leading radio company providing news, sports, entertainment and a traffic programming provider to the radio industry.


In 2010, Mr. Pattiz established Courtside Entertainment Group for high-end quality programming, and in 2012 he launched PodcastOne. Norman Pattiz is an alumnus of the California University. He serves as the chairman of Los Alamos National Security Laboratories. Moreover, Norman is a council member of the Foreign Relations on International Relations and the Pacific Council. Learn more:


Troy McQuagge Scoops One Planet Award in the CEO Category

Troy McQuagge, the chief executive officer of USHEALTH Group, Inc., scooped the crown of the chief executive officer of the year in the coveted One Planet Awards. Read more: Troy McQuagge is Slated to Head USHEALTH Group, Inc.

The sought-after One Planet Award is an international premier awards program recognizing professional and business excellence in every industry globally. The nominations were submitted by organizations varying from large to small, private to public, for-profit and non-profit.

Troy shares his joy of receiving the coveted award and says that the award belongs to everyone at USHEALTH Inc., for were it not for their commitment and co-operation, he would not have secured the award. Read more: Troy McQuagge Honored as Winner in the Annual 2016 CEO World Awards CEO of the Year: Insurance

He further states that the company will proceed with their commitment towards improving healthcare services to the people at an affordable price.

One Planet Awards

One Planet Awards honors firms for their professional and business excellence. Currently, the awards are categorized in sections, which include new products and services, executives, public relations, marketing, teams, corporate communications, and organizations internationally.

USHEALTH Group, Inc.

USHEALTH Group, Inc., located in Ft.Worth, Texas is an insurance company offering inventive health coverage for small business owners and self-employed people. The mission of USHEALTH is to merge the talents of its agents and employees to promote profitable and competitive insurance products and providing loftier customer services in every aspect of the institution’s operation.

Troy McQuagge

Troy McQuagge is an entrepreneur and corporate executive and who comes from Panama City, Florida. He got his education from the University of Central Florida. Presently, he lived in Coppell, Texas and worked for USHEALTH advisors. He has over three decades know-how in sales related positions.

Career Background of Troy McQuagge

McQuagge began his early career in health insurance, and he has dwelt for the majority of his career. He served at Allstate Insurance in 1983 and later on joined UICI/ Health Market in 1995. In 2010, he started serving as the CEO and President of USHEALTH Advisors.

He was able to manage the profitability of the company. Since then, he was able to sit in the same capacity at Freedom Life Insurance Company and other subsidiaries of USHEALTH Group.

Learn more about Troy McQuagge: